February 2018 Newsletter Print

From the Desk of . . .

Can you believe it is February already?  Next up: 

The Bay Area Remodeling Awards  BARA "the Remmies" formerly known as the Remodeling Emmys (REMMIES), have been a stepping stone to many San Francisco Bay Area companies successfully entering the National Contractor of the Year Awards (CotY). Packages are pulled together by companies teaming up to show their expertise. We explain our client’s struggles and the challenges we overcome bringing about a beautifully function space.

I’ve found that in creating competition entries for the Remodeling Awards, I have also generated a perfect package to easily submit to other opportunities like Chrysalis Awards and Guildmaster Awards . It can be a struggle, as overbooked professionals, to designate time to meditate on a completed project instead of focusing on our current kitchen and bath remodeling deadlines. For me, every entry has rewards beyond the main celebration event in April. The process of writing and selecting photos is a major marketing tool and well worth its time and photography investment that can naturally convert into website updates and magazine articles.

 In 2016 a team project between Design Set Match & Wolfe Inc. won in its category of Residential Bathroom between $75,001 to $100,000 and went on to win in the 2017 Region 7 Preliminary Round Winners . While it didn’t win the final CotY, it has truly paid off in bragging rights and magazine editorials.

 I encourage you to take the step towards your marketing resolutions. Now is the time to register for the 2018 Bay Area Remodeling Awards with the entry package submission deadline of March 1st, roughly 1 month away. Join me and other top remodeling teams to show off what we can do and build essential marketing material for your company.

 I’m looking forward to celebrating our successes together.

Alisa Hofmann, UDCP
Design Set Match
SFBA NARI Chapter President

 Photo Credit: Treve Johnson Photography

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Chapter Meetings


Since 2013, more than 8,000 homes have made energy improvements to their home thanks to the Bay Area Home Upgrade, the local energy efficiency rebate program. For many homeowners, it is a no-brainer to include these improvements in a remodel, however, they also have the potential to complicate a project. Learn how you can access up to $5,500 rebates for your clients while avoiding delays and headaches through proper communication and collaboration with Home Upgrade contractors and find out how this worked on a local project.


Jeffery Liang is a Senior Program Services Specialist at StopWaste, an Alameda County public agency that implements energy conservation and efficiency programs. Jeffery has been involved in Green Building and Energy Efficiency for over a decade helping implement Green Building policies and launching numerous programs, including the statewide Energy Upgrade California program.

StopWaste is a public agency that develops and implement programs and policies that reduce energy demand, increase energy efficiency, advance the use of clean, efficient and renewable resources, and help create climate resilient communities on behalf of Alameda County jurisdictions.


Click here to register now!

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Bay Area Remodeling Awards

Competition is open to members of:

NARI of Diablo Valley
North Bay NARI


Projects submitted for award consideration must have been completed 
between July 1, 2016 and January 31, 2018

ENTRY DEADLINE: Thursday, March 1, 2018 at 11:59 pm


We will provide you with multiple ways to learn the best way to put together an entry and how to use the online entry platform.   NOTE: The online entry platform is only for uploading a completed entry.  You do not create your entries online.


If you have questions after you review the entry information packet, categories, and the forms, please contact Brenda Kress, 415-391-2886, office@sfbanari.org and she will be happy to help.

Online entry training: As soon as the online platform is available, we will host several opportunities to share a screen and go through, step by step, the process of setting up your account and completing the entry process.

We want to make this easy for you!

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Sponsorship Opportunity

Sponsorship Program

The NARI Bay Area Remodeling Awards recognize excellence in design and craftsmanship by the members of the San Francisco Bay Area, Diablo Valley and North Bay chapters.  The winning projects will be announced at the awards presentation on April 11, 2018.

Becoming a sponsor is a great way to promote your business to over 175 Bay Area NARI members.

 For an investment of $750, you receive:

  • Logo placement on the home page for online entries & the SFBA NARI website
  • Logo placement on the printed invitation to the event
  • Two tickets and company recognition at the awards event on April 11, 201


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Legal Corner

            EMPLOYEE TERMINATION.  At-will employees (generally those who employees who do not have an employment contract and are not part of ownership) may be terminated at the discretion of the employer, with or without cause.  However, the employee cannot be terminated for an illegal reason (such as illegal discrimination, retaliation, etc.)

            EMPLOYEE TERMINATION.  At-will employees (generally those who employees who do not have an employment contract and are not part of ownership) may be terminated at the discretion of the employer, with or without cause.  However, the employee cannot be terminated for an illegal reason (such as illegal discrimination, retaliation, etc.)  READ MORE

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Upcoming Events

We bring your clients to you! The Programs & Locations Task Force is already filling the 2018 calendar with engaging topics and interesting locations.  If you'd like to offer your location for a chapter meeting, contact us.  

Meeting host provides:
- a location which can accommodate up to 50 people and is located in San Francisco or the East Bay

- the food and beverages
- assurance of adequate local parking available (street parking after hours may be fine in many cases)

Chapter will provide:

- promotion of your logo and company in advance emails and on website announcement
- opportunity to speak in front of attendees (or have your co-sponsors speak)

- list of contacts and emails of all attendees
- after event email with pictures and your logo



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NARI National News & Resources

Message from Fred Ulreich, CEO

By all indications, the predictions about 2018 are true.

At IBS/KBIS, John Burns shared how construction is probably the best positioned industry in the country right now. There is so much pent-up demand and so little supply. Also, builders and building products companies are so well capitalized and able to withstand a downturn that construction should be the growth story even if the US goes into a recession. We have started calling the next recession a “hiccup” rather than a “downturn," given the industry dynamics.

 From the Farnsworth Group, Grant Farnsworth shared how Traditional Home executive editor Jill Waage and Better Homes and Gardens home design editor Amy Panos say their surveys show that 80 percent of respondents - female home owners - say they want to make some home improvements in 2018.

The coming year is expected to be another robust one for residential renovations and repairs with growth accelerating as the year progresses, according to the Leading Indicator of Remodeling Activity (LIRA) recently released by the Joint Center for Housing Studies of Harvard University. The LIRA projects that homeowner spending on improvements and repairs will approach $340 billion in 2018, an increase of 7.5 percent from estimated 2017 spending.

 Another indicator is our chapter memberships, up nearly 5% over 2016 numbers. There are so many factors that have contributed to the increase, especially the enthusiasm about professionalism in remodeling. If you would like to refer a prospective member, please share our email: membership@nari.org.

 One more indicator … we also have more than 500 individuals with the CR designation. This milestone was achieved during this past year as well as nearly 100 NARI professionals that have achieved MCR. Congratulations to each of you!

 As I mentioned last month, I was able to participate in a number of events at IBS/KBIS. The annual Design and Construction Week Roundtable meeting is one example, where a number of association leaders met to discuss key issues that affect all of our members. One of those issues to keep an eye on is the discussion of association health plans, where members would be able to participate in a healthcare plan through our associations. I will be participating in this discussion and will keep you updated as I know more.

 I was also a guest on “Show Village Live”, presented by Western Window Systems and hosted by ProRemodeler’s Adam Grubb, their Director of Sales and Digital. It was the first segment of the day and they were very generous with their time, over 12 minutes. If you would like to take the time to see the segment, here’s a WeTransfer link where you can download the video file for your viewing: https://we.tl/G5jhAelQFk. The entire segment will also post to the NARI YouTube channel and we will use segments of the interview in our upcoming marketing.

 NARI University 

Are you interested in expanding your knowledge? NARIUniversity is offering a variety of complimentary webinars in a broad range of topics. Scroll down to take a look at our webinar schedule and map out your next few weeks with us! 

Start working on your certification by enrolling in one of NARI’s certification programs and signing up for the virtual prep class. Listed below are the virtual classes that will begin in the next several months or click here for the list of all start dates for next year. Please note new certification fees are now in effect however, virtual class fees have remained the same. 

Are you in need of CEUs? Check out our on demand webinars or the Safe Contractor series that can be viewed at your convenience and in the comfort of your choosing (member login required).

Need help logging into NARI HQ's website?  Have questions?  Contact Amelia at aabrahim@nari.org or call (847) 298-9200

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